It seems we’re all in pursuit of more youthful-looking skin. As we age, collagen production - responsible for the skin’s firmness - naturally declines, leaving us with thinner skin more prone to lines and wrinkles.

Taking good care of your skin as you age should be a priority. While a natural process, there are a few things we can do to avoid skin ageing prematurely.

Protect your skin from the sun

Sun protection should be an essential part of your routine to avoid skin damage from harmful UV rays. As well as applying SPF 30 or higher (even on cloudy days), seek shade where possible, and use wide-brimmed hats and sunglasses which offer UV protection.

Eat a balanced, nutritious diet

Research suggests that a diet high in sugar or other refined carbohydrates can accelerate skin ageing, so make sure you’re getting your 5-a-day and eating a balanced diet to supply the skin with all the nutrients it needs.

Stay on top of regular exercise

Moderate exercise can improve circulation and boost the immune system, which may give the skin a more youthful appearance. Building exercise into your lifestyle is a great habit to form, so why not ditch the car and take a brisk walk to the shops instead?

Don’t neglect your cleansing routine

A gentle cleansing routine at the start and end of each day can remove make-up, pollution and other unwanted substances without irritating your skin.

Don’t smoke

This is a big one – smoking can accelerate ageing by speeding up the destruction of collagen and elastin, encouraging wrinkles and giving the skin a sallow appearance.

Watch your alcohol intake

Alcohol can dehydrate the skin, which can lead to dryness. Excessive drinking over time can exacerbate redness and conditions such as rosacea.

Regular treatments and facials can form part of a healthy routine to protect and nourish your skin. Enter Elemis with their Pro-Collagen Age-defy Facial - an anti-wrinkle facial with proven results.

Independently tested, after just one treatment this facial has been clinically proven to reduce the number of wrinkles and improve skin firmness. Specialised lifting massage techniques are combined with professional strength anti-ageing formulations for maximum effect, leaving a firmer, uplifted and more youthful-looking appearance.

Our Summer Pick

Defy Age with our July Offer

Enjoy a 60-minute Elemis Pro-Collagen Age-defy Facial, after which you’ll receive 20% off any recommended Elemis products. Offer available throughout July.

Book now